Hi!
I am Marco, a social scientist researching public perceptions of artificial intelligence, the fairness and legitimacy of algorithmic decision-making, and the societal consequences of AI in areas such as higher education and public policy. I was part of the Meinungsmonitor Künstliche Intelligenz (MeMo:KI), a long-term research project that monitored public opinion on AI in Germany until 2026.

Currently, I am a post-doctoral researcher in communication and media science at Heinrich Heine University in Düsseldorf in Germany. My academic research ranges from work that theorizes and analyzes the meaning of data in social situations, to how we communicate about and negotiate with data and computers in our everyday life, to how we perceive of the societal use of technology (see here for my publications).
In my analysis, as a trained empirical researcher, I also collect data and employ methods of statistical data analysis. I explicitly reflect and appreciate the challenges that this poses to my scientific self.

I received my PhD from the University of Münster, in Germany. My PhD focused on the German public’s perceptions and expectations concerning Big Data and the monograph was published in German in January 2022 via Springer VS and is available online as an open-access book.

Get to know my colleagues with whom it is a great pleasure to collaborate.

Interests

  • Public Perceptions of Artificial Intelligence
  • AI Governance, Regulation & Legitimacy
  • Algorithmic Fairness & Decision-Making
  • AI Imaginaries & Political Engagement
  • AI in the Workplace & Higher Education
  • Survey Experiments & Conjoint Analysis
  • Structural Equation Modelling

Education

  • PhD in Communication Science, 2014-2020

    University of Münster (DE)

  • M.Sc. Communication Science, 2012-2014

    University of Amsterdam (NL)

  • BA in Communication Science, 2008-2012

    University of Erfurt (DE)

Experience

 
 
 
 
 

Co-Lead, BMAS project “Meinungsmonitor Künstliche Intelligenz 3.0”

Heinrich Heine University Düsseldorf

Apr 2025 – Aug 2026 Düsseldorf, Germany
 
 
 
 
 

Board Member

Düsseldorf Institute for Internet & Democracy (DIID)

Nov 2024 – Sep 2026 Düsseldorf, Germany
 
 
 
 
 

Substitute Professor, Communication and Media Science III

Institute for Social Sciences, Heinrich Heine University Düsseldorf

Oct 2023 – Sep 2024 Düsseldorf, Germany
 
 
 
 
 

Post-Doctoral Researcher, Communication and Media Science I

Institute for Social Sciences, Heinrich Heine University Düsseldorf

Oct 2020 – Present Düsseldorf, Germany
Chair: Prof. Dr. Frank Marcinkowski. Operational Lead, BMBF project “Responsible Academic Performance Prediction” (Mar 2021 – Feb 2024). Position interrupted by the substitute professorship (Oct 2023 – Sep 2024) and the co-lead of MeMo:KI 3.0 (Apr 2025 – Aug 2026).
 
 
 
 
 

Research Assistant, Communication and Media Science I

Institute for Social Sciences, Heinrich Heine University Düsseldorf

Oct 2017 – Sep 2020 Düsseldorf, Germany
Moved with the chair of Prof. Dr. Frank Marcinkowski from Münster to Düsseldorf; doctorate awarded by the University of Münster.
 
 
 
 
 

Research Assistant, Communication – Media – Society

Department of Communication (IfK), University of Münster

Sep 2014 – Sep 2017 Münster, Germany

Recent Posts

Publications

Teaching Experience

Courses at Heinrich Heine University Düsseldorf unless noted otherwise.

Lectures

  • Politische Kommunikationsforschung - Theorien und empirische Befunde
    Political Communication Research - Theories and Empirical Evidence
    Summer term 2023, summer term 2024

Seminars

  • Artificial Intelligence and Society: Public Communication and the Common Good (in English)
    Summer term 2022, winter term 2023/24, winter term 2024/25
  • Medien - Sport - Gesellschaft. Theorien und Befunde aktueller Problemlagen
    Media - Sport - Society. Theories and evidence on current problems
    Winter term 2023/24, summer term 2024
  • Predicting academic performance through Artificial Intelligence: Students’ perceptions and attitudes concerning technology use for the Common Good? (in English)
    Winter term 2022/23
  • Vertrauen, Legitimität, Fairness & Co.: Die Messung latenter Variablen in der politischen Kommunikation
    Trust, legitimacy, fairness & Co.: The measurement of latent variables in political communication
    Winter term 2020/21, winter term 2021/22 · Course manual (in German)
  • Myths of the Digital Society (in English)
    Summer term 2021
  • The Consequences of Digitalization for the Individual and Society: Theories and Empirical Evidences
    Summer term 2019 (in English); summer term 2018 (in German, as “Theorien und empirische Evidenzen zu den Folgen der Digitalisierung”)
  • Kann Privatheit in der digitalen Welt noch existieren? Theorien und Befunde zur Mediennutzung zwischen individueller Selbstoptimierung und gesellschaftlicher Überwachung
    Can privacy still exist in the digital world? Theories and findings on media use between individual self-optimization and societal surveillance
    Winter term 2017/18
  • Visual Political Communication - The Reality of Images (in English)
    Winter term 2016/17 · University of Münster
  • Data, Drones, and Sensors - Consequences of the Digitalisation of everyday life for Public Sphere and Journalism (in English)
    Winter term 2015/16 · University of Münster
  • Journalismus zwischen Tradition und Veränderung - Die Perspektive der Journalismusforschung
    Journalism between tradition and change - The perspective of journalism research
    Summer term 2015 · University of Münster
  • Politik unter Beobachtung der Öffentlichkeit - Rahmenbedingungen, Prozesse und Akteure politischer PR
    Politics under public observation - Conditions, processes and actors of political PR
    Winter term 2014/15 · University of Münster

Teaching Research Projects (Lehrforschungsprojekte)

  • Generative KI und Schatten-IT: Herausforderungen der digitalen Mediennutzung in Organisationen
    Generative AI and Shadow IT: Challenges of digital media use in organisations
    Winter term 2024/25
  • Explainable AI (XAI) - Kommunikationswissenschaftliche Forschung zu erklärbarer künstlicher Intelligenz
    Explainable AI (XAI) - Communication research on explainable artificial intelligence
    Summer term 2024
  • Innovationen im Lokaljournalismus und Folgen für die gesellschaftliche und politische Partizipation
    Innovations in local journalism and consequences for social and political participation
    Winter term 2023/24
  • Die studentische Wahrnehmung neuer Medientechnologien im Bildungssektor
    The student perception of new media technologies in the education sector
    Summer term 2023
  • Die Leistungsvorhersage für Studierende durch Künstliche Intelligenz: Welche Wahrnehmung und Einstellungen haben die Betroffenen?
    Predicting student performance through artificial intelligence: what are the perceptions and attitudes of the affected students?
    Winter term 2021/22
  • Die Folgen der Digitalisierung
    The Consequences of Digitalization
    Winter term 2018/19, winter term 2019/20, winter term 2020/21
  • Mediale Verunsicherung: Selbstreflektionen des Journalismus in Bezug auf Terrorismus
    Media-induced uncertainty: Journalism’s self-reflections on terrorism
    Summer term 2017 · University of Münster
  • Sportgroßveranstaltungen in autoritären Staaten
    Major sporting events in authoritarian states
    Summer term 2016 · University of Münster